Inbound Social Media, when focused and done correctly, can
- Increase brand visibility within relevant stakeholder groups,
- create a brand your customers trust,
- increase brand credibility within your industry,
- and increase customer base.
Social Media Management requires research into your industry as well as into your stakeholder groups. Understanding when to engage with your audience, and through what medium is just as important as knowing what content to share.
I have created, managed, monitored and adapted successful Social Media strategies for three start ups over the past ten months. Here are some tangible results I have achieved, and one or two recommendations I’ve received from clients.
Platforms I am familiar with include Twitter, LinkedIn groups and company page, Facebook, Instagram, Google +, Pinterest and WordPress.